Do people and organizations give back to communities because they want to make a difference or because of the feeling it creates in doing so? Perhaps a combination of both?
I do know is that everyone is different and everyone does what they do in the communities in which they/we serve for many reasons.
We need to make a difference. But why?
For me, I never wanted to have a company that just served clients for their business needs. I viewed it as too sterile, perhaps a crass. Without standing for something other than our business needs lacks emotion, energy and a purpose. I wanted to be involved in a company that added more, made a difference, created something other than the incredible value we offer to our consumers with our business services.
Our company platform states, in part, that we are not bystanders in the communities in which we serve. Helping Sick Kids, Breakfast for Kids, Big Brothers, Yard Sale for the Cure, and numerous other organizations, and families, big and small does make a difference. Our Scholorship programs for post secondary education has helped many students along the way.
So, do we do it because it is important or because it makes us feel good? I think a bit of both. Making a difference and helping out others is what we do, because it is necessary as good corporate citizens and because it makes us all personally feel better. Has it helped grow our business? Maybe - but more important, it is the right thing to do because we are able, and it helps those who need the help.
Last night, John Kennedy or "Johnny Angel" as many call him once again organized an event in support of Big Brothers. I really don't know why John is so intent on helping BIg Brothers, but he is and that is all that matters. Big Brothers needs his and our support, it is necessary. Last night, under John's leadership over $40,000 was raised - every penny will make a difference and I am sure the involvement by everyone made a difference personally. It's the feel good factor which drives us.
So today, I salute "Johnny Angel" and so many others for the work they do to help so many. For the feeling they get in doing so and for the inspiration they provide for all of us.